TRADITIONAL VS DIGITAL MARKETING
“Traditional” Marketing is an offline form of marketing in which platforms like print media, radio, television, hoardings, etc are used for advertising purposes in order to systematically transmit information. The point of traditional advertising is to reach a large audience with one message consistently and frequently so they will eventually be influenced by this message and buy your product or service. Traditional Marketing has evolved over the years due to significant technological changes such as the development of the internet which meant information could be transferred much quicker.
Types of traditional marketing:
- Broadcasting: Broadcasting is sending the same content to a large group of receivers simultaneously. Generally, used mediums are television and radio.
- Telemarketing: Unsolicited phone calls to potential consumers are used to sell goods or services. It is also known as inside sales.
- Print Media: Physical editions of books, periodicals, journals, magazines, and newsletters circulated as paper publications are generally known as print media.
- Window displays and signs: The display of products at the entrance area of a retail store.
- Outdoor Marketing: Any sort of advertisement that attracts the public’s attention when they are outside is classified as outdoor advertising. While billboards are the most common form of this type of advertising, there are other styles that come under it.
Digital marketing, generally defined as any promotion through the internet, has become a blanket term for the marketing industry. Digital Marketing paved a way in which sellers could easily reach out to their customers and make sales using a combination of advertisements, emails, web applications, social media apps, influencers, and other paid promotions over social networking sites. Digital Marketing is ideal for any business because it’s an easy way of reaching out to people in various places who are interested in your products and services.
There are eight types of Digital Marketing:
- Content Marketing – Content Marketing’s main focus is on generating content and then distributing it to a specified target audience. The objective is to drive the customer to your platform and engage them.
- Search Engine Optimization (SEO) – SEO focuses on optimizing content so it’s relevant to your target audience. The process is used to generate organic traffic on your website via search engines.
- Search Engine Marketing (SEM) – Search Engine Marketing focuses on generating traffic using paid alternatives. The process is used on search engines by paying a certain amount.
- Social Media Marketing (SMM) – SMM focuses on using social media platforms to appeal to your specific target audience. SMM also helps in maintaining a relationship with customers
- Pay-Per-Click Advertising (PPC) – With PPC, the marketing team has to pay for every click on their ads.
- Affiliate Marketing – Affiliate Marketing focuses on individuals and businesses collaborating or affiliating with businesses and helping them generate traffic. Every time a customer clicks the link on the affiliate’s page, blog, etc, the affiliates receive a commission from it.
- Email Marketing – Email Marketing focuses on sending Emails to your current as well as potential customers and increasing engagement.
- Instant Messaging Marketing (IMM) – IMM focuses on sending Instant Messages to your customers.
Which Marketing is best for you?
There is no distinct answer to this question. The most ideal solution for most businesses is a good mix of traditional marketing and digital marketing. When both of these are used together, it makes the marketing process even more efficient.
We have seen the pros and cons of both of them. The final decision relies on your understanding and your needs. You have to take your budget and your target market into consideration. The key is to know your audience well.
We know digital marketing has been really successful in recent times, overtaking traditional marketing. Digital marketing has proven to be more effective while costing much less than traditional marketing. But a combination of both still remains the most effective choice for all successful organizations.